Tuesday, June 30, 2009

Use Call-to-Action overlays to drive traffic to off-YouTube web pages

In March, we launched a new feature for YouTube nonprofit partners: a "call-to-action" functionality that operates like an in-video overlay, allowing organizations to drive traffic to off-site pages, like donation or take action sites. Over the past few months, nonprofit partners have seen great success with this feature, like charity:water, who raised over $10,000 for clean water in a single day through the overlay.

While nonprofits will still have access to this feature for free, we're broadly launching this feature as an option for all advertisers who use Promoted Videos, allowing anyone who runs a campaign to specify a "Call-to-Action" for users.

Adding a Call-to-Action overlay to your video is easy. First, run a campaign to promote your video on YouTube. Then, go to the Video Details page under My Videos and fill out the fields in the section marked "Call-to-Action overlay." All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video. Clicks on the overlay will be tracked in YouTube Insight.

Now Promoted Videos makes it even easier for potential supporters to engage with your campaign or organization -- especially for those campaigns looking for user responses beyond an increase in views for your video. If you're looking for an easy way to help your video reach a larger audience on YouTube, promote your video today.


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