Saturday, June 7, 2008

McCain strategy briefing uploaded to YouTube

The McCain campaign just uploaded their campaign strategy briefing to their YouTube channel - it's a fascinating look at how the campaign views the electorate and Senator McCain's road to victory.

Narrated by campaign manager Rick Davis (is he now an official YouTube star, after this video and his RNCC call-out video?), the piece breaks down the polls and says that despite an overwhelming negative Republican brand image today, McCain's ability to win Independent voters gives his candidacy a big boost. Davis calls McCain "one of the most resilient candidates in modern history", and says that of the 24 "swing states", he believes that McCain has a strong shot in CA, AZ, NV, NM, WI, MI, CT, NH, OH, PN.

Part of the analysis looks at the Democratic Clinton supporters that the McCain camp thinks they can steal from Obama. And it outlines the de-centralized regional campaign structure that the McCain camp has been putting together since March. Overall, the summary makes it clear that this is not the same campaign that George Bush ran in 2004, and McCain is not your typical Republican candidate.

Would be great to see a briefing from David Plouffe or David Axelrod over in the Obama camp... no doubt they are drawing up a very different map than this one.


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