Tuesday, June 10, 2008

AgentChange, Reporting For Duty

Hey YouTube!

I'm Ramya and I'm the new Nonprofits & Activism Manager here at YouTube. I'm thrilled to be here, highlighting the best uses of YouTube to create meaningful social change and helping you leverage the power of YouTube for good.

Last September, we launched the YouTube Nonprofit Program with the help of 13 nonprofit partner organizations. Today, thousands of nonprofits have joined the program and are using YouTube to raise awareness about important issues, fundraise for their causes, and engage with their supporters. But there are lots of nonprofits out there who still haven't ridden the YouTube wave. Take it from a former nonprofiteer--it's totally worth it. If you're a U.S.-based 501c(3) organization, you can sign up now for a designated "Nonprofit" channel, which comes with a slew of awesome perks like increased branding and video uploading capacity, the chance to be featured in one of the "promoted videos" areas on YouTube, and the option to embed a Google Checkout gadget on your channel to drive fundraising.

Also, I want to give a shout out to all of my activists out there who aren't affiliated with a particular organization. Whether you're a filmmaker trying to expose new AIDS prevention techniques, a student organizer working to make your campus greener, or a citizen who just wants to make the world a better place, we want to help you share your ideas and experiences through YouTube. Just a few months ago, YouTube debuted the Nonprofits & Activism video page, a place where your content can bubble to the top and get seen by YouTube's global audience. Our goal is to build a vibrant community that draws attention to the world's most pressing issues.

I'll be checking in with the YouTube community on my channel, www.youtube.com/agentchange. And I'd love to hear your feedback and ideas about nonprofits and activism on YouTube - email me at any time at agentchange@youtube.com. Also, if you see brilliant uses of YouTube popping up on the Nonprofits & Activism page, please let me know!

Ramya R.
YouTube Nonprofits & Activism


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