Monday, October 20, 2008

McCain YouTube Contest: Calling All Average Joes

It now looks like Joe the Plumber, the now-famous Ohio resident who challenged Senator Obama on his tax plan and was catapulted onto the national stage during last week's presidential debate when both candidates referenced him a combined 26 times, will remain in the spotlight just a little bit longer.

This morning the McCain campaign launched an, "I'm Joe the Plumber" video contest. The contest asks McCain-Palin supporters to create 30 second videos about how they are like Joe the Plumber, by sharing their stories of, "living the American Dream, working hard, or owning a small business." The campaign will run the winning video as a television ad.

A recent Suffolk University poll shows that the "Joe the Plumber" storyline isn't resonating as strongly with voters as the McCain campaign might hope. Perhaps this contest will help citizens identify more with Joe, or help the campaign find a symbol that the American public finds more relatable.

Susie the Nurse, are you out there? Your chance at fame is just an upload away.


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