Friday, October 31, 2008

Ding Dong...Trick or Vote!

Today is the one day out of the year that most Americans expect a knock at their door, and a savvy organization called Trick or Vote is capitalizing on that. Trick or Vote canvassers will be going door to door tonight, dressed in spooky costumes, but rather than asking for candy they'll be asking for citizens to get out and vote on November 4th.

A fundamental part of Trick or Vote's outreach strategy has been YouTube - they've used the site to distribute a series of spook-tacular videos, like this one which was selected by horror maven Wes Craven to be featured today on the YouTube homepage:

Who is Trick or Vote trying to reach with these videos? "We use the undead to encourage the living to vote," said Matt Singer, lead organizer for Trick or Vote. "The sad truth is that zombies, vampires, werewolves, and monsters are all disenfranchised still in this country, so the best way for them to have an impact is by encouraging living humans to vote. We prioritize talking to young people and other people new to the process."

Haunted by the idea of low voter turnout? Visit to sign up.


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