Friday, April 2, 2010

Al Gore + You(?) = Earth Day's 40th Celebration

The success of the film An Inconvenient Truth had several outcomes: it moved the issue of climate change into the spotlight and forced average citizens to think about their consumption; it catapulted former U.S. Vice President Al Gore into the role of global climate champion; and it demonstrated that film has the power to promote social change.

In anticipation of the 40th anniversary of Earth Day, we're building upon these results by partnering with Vice President Al Gore and his organization, the Alliance for Climate Protection, on our next round of Video Volunteers.

This month, as Video Volunteers curator, Gore is asking you to use film to do good by creating a short, inspiring video for your favorite climate change organization. The top three videos will appear on the YouTube homepage alongside a video from Gore himself as part of a very special Earth Day spotlight. Here he is with more details about the program and why it's imperative that you take action:

Earth Day is on April 22, so we're working with an abridged Video Volunteers timeline this month. All entries must be submitted by April 19 to be considered, so get your camera out today. And if you're a nonprofit organization working on issues related to climate change, this could be your chance to make a big impact on the YouTube homepage. You can post an opportunity for a Video Volunteer here.

Visit now to get started!

Cross-posted on the YouTube Blog


esther said...

Good video plus the good article certainly made this segment amazing.Keep it up!

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