Diane von Furstenberg’s Favorite Trend for May: Helping Women Thrive

Diane von Furstenberg is a legendary fashion designer, and she’s also a big believer in celebrating women. That’s why, with Mother’s Day around the corner, we’re thrilled that she’s serving as the Video Volunteers guest curator for this month and asking you to create videos for organizations that support women.

Every day on YouTube, we see women standing up for what they believe in and challenging inequality, from this Saudi Arabian woman driving a car as an act of protest, to the Queen Rania Jordan combating stereotypes of the Middle East. Now we want you to make your voice heard. Create a video about your favorite organization that supports women -- whether it promotes equal pay for equal work, helps women run for elected office, or is trying to outlaw female genital mutilation -- and upload it to the Video Volunteers channel.

The top three videos will appear on the YouTube homepage at the end of the month, next to Diane von Furstenberg’s video for Vital Voices. Hear more from her about how you can get involved:



The deadline to submit your video is May 26 so check out www.youtube.com/videovolunteers to find an inspirational organization you can help. After all, service never goes out of style.

Al Gore + You(?) = Earth Day's 40th Celebration

The success of the film An Inconvenient Truth had several outcomes: it moved the issue of climate change into the spotlight and forced average citizens to think about their consumption; it catapulted former U.S. Vice President Al Gore into the role of global climate champion; and it demonstrated that film has the power to promote social change.

In anticipation of the 40th anniversary of Earth Day, we're building upon these results by partnering with Vice President Al Gore and his organization, the Alliance for Climate Protection, on our next round of Video Volunteers.

This month, as Video Volunteers curator, Gore is asking you to use film to do good by creating a short, inspiring video for your favorite climate change organization. The top three videos will appear on the YouTube homepage alongside a video from Gore himself as part of a very special Earth Day spotlight. Here he is with more details about the program and why it's imperative that you take action:

Earth Day is on April 22, so we're working with an abridged Video Volunteers timeline this month. All entries must be submitted by April 19 to be considered, so get your camera out today. And if you're a nonprofit organization working on issues related to climate change, this could be your chance to make a big impact on the YouTube homepage. You can post an opportunity for a Video Volunteer here.

Visit www.youtube.com/videovolunteers now to get started!

Cross-posted on the YouTube Blog

Join Jeremy Piven’s “Video Volunteers” Entourage for Global Development

Jeremy Piven is best known as the sharp-tongued Ari Gold on HBO’s Entourage, but today he’s taking a break from berating Vince and the boys to give the YouTube community a glimpse of his softer side by signing on as a Video Volunteers curator.

This month, YouTube, Piven and the ONE Campaign are asking you to make videos supporting a nonprofit working on an issue related to global development, such as extreme poverty, access to clean water and sanitation, and preventing disease. With International Women’s Day on March 8 and World Water Day on March 22, it’s an ideal time to tackle some of the problems crippling citizens in developing nations. Piven agrees:



Once you’ve created a video for a nonprofit of your choice dealing with global development, submit it to the gadget at www.youtube.com/videovolunteers. Remember: the video has to be about an organization, not just an issue. Piven and the ONE Campaign will pick their top three videos to go on the YouTube homepage at the end of the month.
Happy filming!

Cross-posted on the YouTube Blog

Pop Star Jesse McCartney Headlines Today's "Healthy" Video Volunteers Homepage

Our Video Volunteers homepage lineup today features videos about nonprofits tackling important health issues: artist Jesse McCartney thanks you for standing up to cancer; themike99 tells a personal story about the tie between mercury poisoning and kidney failure; BangPopLA champions Whole Child LA and their work to help kids with chronic pain; and themattieboosh offers this animated take on the importance of funding leukemia research:



We had a record-breaking number of nonprofits participate in this round of Video Volunteers. Fifty health-oriented organizations signed up to have a member of the YouTube community make a video for them, and while we are only able to showcase a handful on the homepage today, we hope that many more nonprofits will have videos made for them. We'll leave these opportunities from health orgs up for a few more days on the Video Volunteers channel, so if you didn't make a video, but are passionate about helping one of these organizations, please reach out as soon as you can.

Next week, we'll launch our "Global Development" round of Video Volunteers. It's an issue that encompasses a number of different subjects, like poverty, sanitation and the need for infrastructure, and there are a number of nonprofits doing work in this area, like Plan International, One Million Lights, and the Playing for Change Foundation. We hope you'll make one of them a video.

Cross-posted on the YouTube blog

Wanted: Creative Content to Support the Arts on YouTube

With awards shows like the Golden Globes, Grammys and Oscars just around the corner, it will soon be the season to celebrate some of the world's most high-profile artistic achievements. But on YouTube, many of you celebrate the arts every day -- for example, you might favorite a video that features a grade-school chorus, watch a film in the Screening Room, or upload a video of your recent dance performance.

At the same time, organizations that support the arts -- from museums to orchestras, ballet companies to musical education programs -- are sorely in need of funding and promotion. That's where you can help. YouTube Video Volunteers and guest curator Dr. Phil want you to create a video that shines the spotlight on an organization that advances the arts in your community or on the national stage. The top three video creators will see their name in lights on the YouTube homepage at the end of the month. Watch this video to learn more and hear how Dr. Phil is supporting the arts himself:



We hope you'll use your artistic talents to help your favorite organization. You could write a song in favor of your city's modern art museum or make a short film about a nonprofit that supports music in schools. Use your creativity to make sure that the arts continue to flourish.

Submissions are due on January 23 and can be entered at www.youtube.com/videovolunteers.

Shining a Light on Human Rights Abuses Through Film

From the Iran protests to the uprising of monks in Burma, YouTube has become a place where citizens can expose human rights violations and promote free expression. This month, we were excited to see many of you help the organizations that regularly combat injustice and abuse around the world, by creating a video for one of them through Video Volunteers.

Spurred by Morgan Freeman's heartfelt call-out video and International Human Rights Day, which occurred earlier this month, you submitted videos on behalf of nonprofits working on issues like conflict minerals, the situation in Darfur and sex trafficking:

Today, the top three selections will appear on the YouTube homepage to raise awareness of several pressing human rights issues. We're also featuring Morgan Freeman's "volunteer" video for Amnesty International, which uses claymation to discuss the power of words in fighting injustice:

We'll be back with another round of Video Volunteers in January and our spotlight issue will be the arts, so if you're an arts organization who would like a volunteer to create a video for you, please fill out this form and your opportunity will be posted to the Video Volunteers channel.

Join Morgan Freeman to Bring Human Rights Work to Light

YouTube can be a powerful tool championing the rights of individuals and promoting free expression. This month, during International Human Rights Day, we're partnering with Morgan Freeman and Amnesty International to encourage you to become advocates for equality and justice, through Video Volunteers.

Here's how you can help. Create a video about the nonprofit of your choice working on a human rights issue that you care about -- it could be genocide, human trafficking, refugee protection, gender equality or something else -- and submit it to the Video Volunteers channel by December 21. Amnesty International and Freeman, who plays legendary crusader Nelson Mandela in the upcoming movie Invictus, will select three videos to appear on the YouTube homepage at the end of the month. Hear more from Morgan about the importance of taking up this cause:



This is your chance to help citizens around the world who often can't help themselves and to bring the vital work of human rights organizations to light. Join Morgan Freeman to protect the rights of these individuals at www.youtube.com/videovolunteers.

Two days left to help your favorite American hunger org

There are only two days left to submit your video on behalf of your favorite organization tackling hunger in America to YouTube Video Volunteers for the chance to have it featured on the YouTube homepage. We've already seen some great submissions from a range of users including musicians like HavilahTower:



And filmmakers like nsmith345:



The submission period for this month closes at 12 midnight tomorrow, November 21st, so don't wait to get your video in!

PBS Probes the Issue of Hunger in America

This month, as Thanksgiving approaches, YouTube is shining the spotlight on hunger in America. This video from Bill Moyers and PBS digs into food bank shortages in the United States and provides excellent context around the hunger issue. If you can spare 13 minutes, it's worth a watch:

Help the Hungry This Thanksgiving

On World Food Day, we asked you to donate to feed the billion hungry people in the world and your response was incredible: over 140,000 children got meals because of you. Thank you.

Now, we're looking at the facts close to home: one in eight Americans don't have enough food to eat, a fact that becomes even harder to digest at this time of year, as we prepare for Thanksgiving, a celebration of food and family.

Through Video Volunteers, we're hoping you can make a video for any nonprofit tackling the issue of hunger in America. You could create a video profiling the work your local food bank is doing or even volunteer to serve a meal at a shelter and record your experience. Hear more from David Arquette, our guest curator for this month's edition of Video Volunteers:



The top three videos submitted on the YouTube Video Volunteers channel will be featured on the YouTube homepage around Thanksgiving, alongside a video from our partner in this effort, Feeding America. Videos must be submitted by November 21 for consideration.

Today, Animals Take Center Stage on the Homepage

Earlier this month, through the YouTube Video Volunteers program, we asked you to create an amazing video on behalf of your favorite animal welfare organization and submit it for the chance to be featured on our homepage.

Over 100 users submitted videos about their animal org of choice. User mordeth13 talked about the plight of stray dogs in Taiwan, while partner ZackScott discussed how FoundAnimals is helping animals in the United States:



On Saturday, you voted on which videos you liked the best, and today the top three are featured on the homepage alongside a video for the Humane Society from actor Ben Stein. If you'd like to view all of the videos that were submitted, you can visit the Video Volunteers channel and click "Gallery."

Didn't have a chance to make a video for this month's round? Don't worry. We'll be kicking off our next installment of Video Volunteers on November 1, focusing on hunger in America.

One day only! You decide which animal welfare orgs to feature on the YouTube homepage

This month's round of Video Volunteers invited users to submit videos on behalf of their favorite animal welfare organization for the chance to be featured on the YouTube homepage as part of a special spotlight collection.

We received over 100 excellent submissions from YouTube pet lovers about animal shelters, national wild-life protection agencies, and no-kill organizations. Our celeb curator Ben Stein and partner the Humane Society have picked their top 10. Now it's up to you to decide which three videos deserve to be recognized on the YouTube homepage, alongside Stein's.

Voting starts at 12:01 AM today (10/24) and lasts for only 24 hours, so get your votes in now at www.youtube.com/videovolunteers!

Only three days left to get your "pet" nonprofit on the YouTube homepage

This month, as part of our YouTube Video Volunteers program, we're asking all of you pet-lovers to make a video on behalf of your favorite animal welfare organization, so grab your cameras and submit your video by midnight PST on Thursday, 10/22. Our celeb curator for the month, actor and animal advocate Ben Stein, will select his ten favorites and on 10/24, the YouTube community will vote for the top three. Those videos will go on the homepage (alongside Stein's) on 10/26.

Please make sure to read the complete rules before submitting your video. Here are a few examples that have caught our eye thus far:

Partner wickydkewl made a trip to his local ASPCA in Rhode Island to make the case for shelter dogs:



Eight year old Ariana talks about adopting a cat from the Irvine Animal Shelter:



User alchemiserate created this PSA about the dwindling populations of Asian elephants:

Wanted: Puppy and Kitty Videos for Good

Like many of you, actor Ben Stein cares deeply about animals (especially his dog Puppy Wuppy). That's why, with World Animal Day right around the corner, Ben is calling on you (and your pet, if you like) to make a video on behalf of your favorite animal welfare organization, as part of YouTube's Video Volunteers program.

The top three videos will appear on the YouTube homepage, next to Ben's video about the Humane Society, as part of a special spotlight on animal welfare at the end of the month. Here's Ben with more details:



This is just the beginning: each month, we'll feature a different relevant issue on the Video Volunteers channel with a new guest curator, and you could have the opportunity to showcase your work (and favorite org) to a huge audience.

For this month, you have until October 22 at midnight PT to submit your video to www.youtube.com/videovolunteers, so grab your camera and use it to make a difference! Then make sure to vote on October 24 for the videos you'd most like to see featured on the homepage.

Smarter searching in All for Good

[Cross-posted on Google Public Sector Blog. YouTube's Video Volunteers platform uses the All for Good gadget to connect nonprofit organizations with skilled video-makers.]

One of the top concerns we've been hearing from nonprofit organizations who list volunteer opportunities on All for Good is that their opportunities aren't updated on the site as frequently as they need. This happens because All for Good doesn't directly receive volunteer opportunities from nonprofits - we crawl feeds from partners like VolunteerMatch and Idealist just like Google web search crawls web pages. Crawlers don't immediately update, they take time to find new information.

Today, we're rolling out improvements to All for Good that will help solve this problem and improve search quality for users. The biggest change, which you won't see directly, is that our search engine is now powered by SOLR, an incredible open source project that will allow us to provide higher quality and more up-to-date opportunities. Nonprofits should start seeing their opportunities indexed faster, and users should see more relevant and complete results.

We're also making searching easier by launching categories. When you go to All for Good, you now have the option to search by categories of listings in addition to keywords, making it easier to find opportunities you're interested in. Categorization is just the first of several features we'll be adding in the coming months to help you find interesting ways to give back to your community.

We hope you'll try out All for Good and participate in a service activity this summer. If you're interested in helping others do good, you can get involved in All for Good by contributing to our source code, developing an application with our API, or embedding the All for Good gadget on your web site or blog.

Posted by Leon Palm and Eric Hysen, Public Sector Team

Digital activism on YouTube

Cross-posted on the Official Google Blog


Activism today isn't limited to picket lines and marches on the Mall — people have taken their movements to the web, and YouTube has become an important platform for exposure. Every day, people use YouTube to fight for causes, whether they're hunger-striking celebrities like Mia Farrow, or 9-year-olds trying to save the neighborhood kickball lot from destruction. On Citizentube, our YouTube blog that chronicles the way people use video to change the world, we've seen digital activists use YouTube in three basic ways: to shine a light on issues that need more exposure, to drive action around causes they care about, and to create connections between people and organizations that share their desire to make a difference.

Some of the most compelling videos we see are those that spotlight important issues that aren't being covered in the mainstream media. Witness, a nonprofit organization whose mission is to document human rights abuses around the world through video, offers an excellent example — this video from their YouTube channel chronicles the clashes between the Burmese military and rural ethnic minorities. Invisiblepeople.tv, a relative newcomer to YouTube, is taking a similar approach by tackling a more domestic issue: homelessness. This summer, the group is traveling across America to document the real, unedited stories of people living on the streets, in tent communes and in cars — and posting all of the footage to their YouTube channel. And of course we've seen protesters in Iran, China and elsewhere use YouTube to amplify their causes far beyond national borders.

Other individuals and nonprofits are using YouTube as a direct advocacy tool, experimenting with ways to drive action from their videos to a particular cause. And we're building new products to make it even easier for them to do this effectively. For example, in March, we launched a tool called "Call to Action," which allows nonprofit organizations to drive traffic from an in-video overlay to an off-site page where they can collect donations, signatures or email addresses. Shortly after launch, to commemorate World Water Day, we featured a video from charity:water on the YouTube homepage that used a call-to-action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water for those who don't have it. Through YouTube, charity:water was able to raise over $10,000 in one day — enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years.

Yet some of the most innovative uses of YouTube for digital activism are those that leverage the communities that exist on YouTube around particular causes. YouTube is inherently a social experience and many of our users are hungry to partner and collaborate with others who share their passions. Last December, popular YouTube users the Vlogbrothers launched the "Project for Awesome," a campaign which asked fellow budding change-makers to make videos about their favorite charities. Over 1,200 people joined the effort to promote their cause of choice. And just a few weeks ago, in partnership with President Obama's launch of serve.gov, we created "Video Volunteers", a new platform on YouTube which connects nonprofits that lack video resources with proven video-makers who want to use their skills to do good. There are already hundreds of posts from nonprofits seeking help on the Video Volunteers YouTube channel, so if you're interested in creating a video for an organization, head over to the channel now and find a cause you care about.

Activism is constantly evolving on YouTube, so we'll keep posting fresh accounts of how citizens and nonprofits are changing the world, one video at a time, on Citizentube.

Announcing Service 2.0: Video Volunteers

Cross-posted on the YouTube blog

Have you ever wanted to volunteer but weren't able to find an opportunity that felt right? Have you ever considered using your video-creating skills for a cause you care about but didn't know exactly how to get started? Well, search no more. Starting today, you can become a YouTube Video Volunteer -- and we'll help find you a great nonprofit organization to work with right here on YouTube.

Video Volunteers is YouTube's version of a new platform that Google has launched called All for Good, which helps match citizens with volunteer opportunities in their local communities. Built in partnership with the White House, All for Good is sort of like a Craigslist for community service. But you don't just have to show up at your local soup kitchen or animal shelter to give back -- volunteering in the 21st century can be done entirely online.

Powered by All for Good, the YouTube Video Volunteers platform will help you find a nonprofit organization that needs help creating videos to promote its cause. Starting today, you can sift through video opportunities on www.youtube.com/videovolunteers and connect directly with nonprofits for whom you'd like to make a video. Learn more about the platform from the Vlogbrothers, who've used their audience and talents to champion causes they care about:



The Vlogbrothers aren't the only familiar faces who are on board to become Video Volunteers. LisaNova made this video, highlighting the fact that there are many nonprofits that need your help:

Whether you're an aspiring filmmaker, an at-home vlogger, an advertising aficionado, or just someone with a video camera and some spare time on the weekend, we want you to be a Video Volunteer. And if you're a nonprofit who would like to find a video volunteer, you can visit the Video Volunteers channel for information on how to post a video assignment.

We'll highlight some of the best videos every month on the Video Volunteers channel and beyond, so that your work can help change the world, one video at a time.

Yours,
Ramya Raghavan
YouTube Nonprofits & Activism

A CNN for the slums

Spotlight on a cool YouTube channel doing innovative things with video in the developing world: Video Volunteers. This non-profit group is creating a self-described "CNN or BBC for the one billion people living on less than two dollars a day."

Their idea is pretty simple, albeit not easy to pull off. Basically, they're trying to empower people living in slums and villages around the world by giving them the tools to produce video content. By enabling local communities to create videos telling their story with affordable video and editing equipment, Video Volunteers hopes to set up a "global community media network."

They're doing amazing work already in India. Take a look at this video, in which young kids take action on the lack of a playground in their neighborhood:





http://www.youtube.com/videovolunteers