Thursday, March 26, 2009

YouTube Nonprofit Raises $10,000 for Clean Water in a Single Day

This week, we launched a new "Call to Action" feature for YouTube nonprofit partners, which allows them to drive traffic from an in-video overlay to an off-site page where they can collect donations, signatures or email addresses. Already, we're seeing nonprofit organizations use this new feature with great success.

On Sunday, to commemorate World Water Day, we featured a video from charity:water on the YouTube homepage, which used a call-to-action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water for those who don't have it.

The response from the YouTube community was overwhelming -- thanks to you, charity:water was able to raise over $10,000 in one day from the video. That's enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years!

Feeling inspired? If you're a YouTube nonprofit partner, adding a call-to-action overlay is easy. Just go to "Edit Video" and fill out the fields in the section marked "Call to Action Overlay". Then click "Save" and the overlay should appear on your video. And if you're a nonprofit organization in the U.S. or U.K. who hasn't yet joined the YouTube Nonprofit Program, but would like to gain access to Call to Action and other special benefits, you can apply now at


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