Monday, March 9, 2009

Forget Slumdog; Israeli Arms Contractors Want to Be Millionaires

Recent reports have indicated that Israel has overtaken Russia as India’s single-largest defense material supplier. Now Israeli arms firm Rafael is using YouTube to ensure that it gets a piece of the pie.

In an attempt to increase its missile sales to India, Rafael introduced this Bollywood dance number-based marketing video at the recently held Aero India 2009 in Bangalore:


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