Monday, April 26, 2010

YouTube Direct 2.0, new and improved with photos, a mobile app, and more

Last fall, we announced the release of YouTube Direct, a tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users, and on their own website. In addition to our launch partners (ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston), many other news organizations and websites -- including the Tribune Company, Gannett, Al Jazeera, and ITN News -- have signed on and are using the platform to collect citizen reporting and commentary around news events all around the world. There are nearly 400 news partners on YouTube able to use YouTube Direct to generate news content that helps them extend and engage their audience.

Today, we’re rolling out the latest version of YouTube Direct, which includes substantial upgrades that make it easier for news organizations to test and customize the platform. In addition to several back-end changes, we’ve also added new features including:

  • Now citizen reporters can submit photos as well as video
  • Mobile application code for both the iPhone and Android
  • Ability to view and edit YouTube captions for any video submitted (with support for all caption languages)
  • Multiple YouTube Direct upload modules now possible on a single page
  • Additional customization and messaging options
If you’re already using YouTube Direct, we strongly encourage you to upgrade. And if you haven’t yet embraced the platform, but want to use YouTube to connect with a larger audience, now is the perfect time to get started.

For more information, visit And to receive updates and announcements in the future, please subscribe to the YouTube API Announcements Google Group.


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