It's a lofty title, but the Pink Glove Dance video may just have claimed the spot as the most viral nonprofit video in YouTube history.
At 4.4 million views and dozens of press mentions, this inspiring and catchy video that features the Providence St. Vincent Medical Center staff dancing to raise awareness of breast cancer, is setting an example of what really works on YouTube (they obviously took copious notes during the JKWedding video!). If you haven't seen it yet, take a look here:
If you tell me you're not smiling now, you're probably lying. What makes this video even more heartwarming is that you can see that the entire staff had an amazing time making the video and promoting the cause. It's an A+ effort that other nonprofits should take note of.