Friday, April 17, 2009

From the "Story of Stuff" to Plastic Bag Pollution

Free Range Studios has a long track record of cleverly using animation to highlight important causes, most notably through "The Meatrix" and the viral hit "The Story of Stuff".

This week, Free Range launched their newest YouTube video, titled "The Bay v. the Bag". Created for nonprofit partner Save the SF Bay, the video is an attempt to raise awareness about the amount of plastic bag pollution that currently exists:

The video also includes an example of the new "Call to Action" in-video overlay for YouTube nonprofit partners, which drives citizens to take action against plastic bag pollution.


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