Tuesday, October 19, 2010

Democrats not yet down for the count on YouTube

After a tough 2008, the Republicans came out swinging this year on YouTube. Almost every memorable campaign ad has come from the right side of the aisle - Carly Fiorina's gems, the John Dennis video likening Speaker Pelosi to the Wicked Witch, and of course the clever Frankenstein spoof that Mattie Fein put together. For several months, you may have wondered - where the heck are the Democrats, the party that brought propelled Obama to YouTube super-stardom just two years ago?

Apparently, they've been waiting until ten days before the election to start fighting back. In the past few days, the Dems have uploaded a few videos that are definitely worth taking a look at and there's a common theme to all of them - attack, attack, attack.

In this first video, from Filmmakers for Bill White, the Dems have re-learned a good lesson from 2008. If you can't make great campaign videos for yourself, lean on users and filmmakers to make them for you. There isn't much in here about Democratic Texas gubernatorial candidate Bill White but it succeeds in making his opponent, Rick Perry, look ludicrous against a catchy beat:

Next up is a more classic campaign ad from Democrat Jack Conway calling out opponent Rand Paul for a statement he made about his God being "Aqua Buddha". However, it's worth mentioning for two reasons. First, in just four days, the video has over 130,000 views on YouTube. Second, it has Democrats divided. Some are upset that Conway has gone after Paul for being a Buddhist, which suggests religious intolerance. Others maintain that it's a solid ad that pins Paul as an outsider in Kentucky. Watch the ad and decide for yourself:

This last ad comes from Democrat Jerry Brown in California and it's quite clever. The video positions Meg White side by side with current and unpopular Governor Arnold Schwarzenegger and depicts her parroting exactly what he has said in the past. A smart alignment tactic...I wonder if they used Google's speech-to-text product to create it?


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