Monday, May 18, 2009

Cell Phones, Celebrities, Congo & You

We've seen both nonprofits and the YouTube community use the site to run powerful campaigns that raise awareness for important issues. But we want to do more than just be a platform for grassroots activism. That's where Video for Change comes in: It's a new initiative that helps nonprofit partners connect with you in a high-profile environment to initiate meaningful change.

Our first Video for Change program features an organization called the Enough Project. They've been on YouTube for over a year, calling attention to issues that don't get much coverage in the mainstream media. For the "Come Clean 4 Congo" contest, Enough wants you to create a compelling video about the "conflict minerals" used in cell phones and the war in the Democratic Republic of the Congo –- the deadliest war since World War II.

Learn more here:

The creator of the winning video will be flown to Los Angeles, where his or her work will be screened at a star-studded entertainment industry event. Your video will be viewed by a panel of judges that will include Oscar-nominated actor Ryan Gosling, actress Sonya Walger from ABC's Lost, and Oscar-nominated director Wim Wenders. The "Come Clean 4 Congo" contest is limited to U.S. residents -- you can find complete contest rules here.

So do what you do best, YouTube -- get creative. Make a video and submit it at Use video to make a change now.


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