Wednesday, February 25, 2009

Archbishop launches YouTube campaign to reach Catholics

According to the Associated Press: "To mark the beginning of Lent, the Roman Catholic Archdiocese of Washington is launching a $75,000 marketing blitz using YouTube, a blog and advertising to reach lapsed Catholics.

"We wanted people to be able to ask questions," said Susan Gibbs, spokeswoman for the 580,000-member archdiocese. "Sometimes they're not ready to walk in a church door ... or they might be embarrassed to ask a question, or they might be worried that they won't be welcome."

Watch Archbishop Donald Wuerl's welcome video on the new Washington Archdiocese YouTube channel:


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