Chris Christie, the Republican Governor from New Jersey, has amassed a significant following on YouTube, regularly posting compelling (and often testy / controversial) videos. While not the only politician to embrace YouTube as a platform to engage citizens, Christie is one of the most adept at regularly posting entertaining content that showcases his direct approach. His YouTube popularity has been noticed by mainstream media outlets, with an article in the New York Times today (read here) and a piece in Slate a few weeks back (here).
Tuesday, November 30, 2010
Wednesday, November 24, 2010
As a big fan of cartograms I find the video below fascinating. This video uses isarithmic mapping to showcase the shift in the two-party vote in the US over the past 90 years. When the historical red-blue political balance is shown visually I'm reminded that despite how deeply entrenched our current political state feels the winds of political favor do shift quickly and dramatically.
Posted by Unknown at 12:39 PM
Thursday, November 18, 2010
Posted by Unknown at 11:06 PM
Sunday, November 14, 2010
Graham Taylor, a fourteen year old in Michigan is making waves online after standing up at a local school board meeting and advocating on behalf of teacher Jay McDowell who was suspended for ejecting students from his class who made racist and anti-gay remarks. Watch the impassioned speech for McDowell's reinstatement here:
This is the latest in a slew of other enormously popular videos that advocate against bullying and prejudice against gays. Other viral hits in this vein include the enormously successful It Gets Better Project and this video from Joel Burns, a Fort Worth City Councilman.
In the video above, Taylor speaks of the "silent holocaust" occurring in America, citing that millions of gay teens have taken their lives as a result of bullying. Judging by the groundswell of support for these videos, and the fact that others are creating their own videos to speak out, it looks like many teens are now using YouTube to end the silence.
Friday, November 12, 2010
In February of 2011, Yoweri Museveni, the Ugandan President, will be up for re-election - and his campaign strategy includes dropping some hip hop knowledge on the Ugandan citizenry. Recently, Museveni release a video for a rap song called, "You Want Another Rap?". The video has received close to 50,000 views on YouTube (additionally, the song is apparently a staple in Ugandan clubs):
The video and song was created after Museveni recited lines to an African folks song at a rally - reminiscent of "Yes We Can," another viral hit that was derived from a political speech. The song also includes lines of Runyankore, an African tribal language.
And public YouTube Insight data shows that Museveni is targeting his constituents well on YouTube. The video has received most penetration in Uganda and surrounding nations. And he is also reaching his goal of relating to a younger audience - the video is most popular with males ages 25 - 44.
Monday, November 1, 2010
In these 2010 midterm elections, campaigns, voters, and interest groups have continued to innovate new ways to share their political opinions on YouTube. Because YouTube is a platform where anyone can post and share videos globally, you’ve made this platform the vanguard of the political media discussion. Some of these efforts to influence the political dialog on YouTube were more successful than others. Today, we’re sharing who emerged on top of the YouTube elections heap - and we’re going strictly by the numbers.
The top 10 most-viewed videos, sourced from all videos categorized as “News & Politics" on YouTube, are a mixed bag of official campaign videos, user-generated content and videos from interest groups:
1. Congressman Assaults Student on Sidewalk
2. We Are Better than That
3. America Rising - An Open Letter to Democrat Politicians
4. President Obama, No One is Laughing in Arizona
6. Brewer to Obama: Warning Signs are not Enough
7. Those Voices Don’t Speak for the Rest of Us
8. FCINO: Fiscal Conservative in Name Only
9. Governor Christie Responds to Teacher During Town Hall
10. Arizona Sing-A-Long: Read Immigration Law!
Interestingly, every video in the top ten comes from the Republicans, which is quite a departure from 2008. In addition, immigration was an extremely hot topic on YouTube this year - three out of ten of the most-viewed videos are about the Arizona immigration law (2 came from AZ Governor Jan Brewer).
Now, let’s take a look specifically at the 450 candidates for public office who registered for official Politician channels on YouTube this fall. Here’s a rundown of the top 10 most-viewed Politician channels on YouTube in the last month:
- Christine O’Donnell
- Jerry Brown
- Rob Steele
- Linda McMahon
- Jack Conway
- Marco Rubio
- Carly Fiorina
- Joe Sestak
- Chris Coons
- Dino Rossi
Leading the pack is Christine O’Donnell whose “I’m You” video inspired hundreds of thousands of views... and quite a few parodies. Here's the original:
YouTube Insight allows us to see where the view counts were coming for any individual video. For example, parodies of O’Donnell’s “I’m You” video (like the Gregory Brothers’ “Songify This," above) received millions more views than O’Donnell’s original campaign video nationally, but Insight shows us that O’Donnell still received more views in the state of Delaware than any parody video.
Similarly, the memorable “Why” video from the #5 politician on the list, Kentucky Senate candidate Jack Conway, shows that he too, did an effective job of targeting the voters in his state - even though the video went viral nationally.
Stay tuned tomorrow for more YouTube and Google video and trends data, during our special Election Night coverage with CBS News.