Friday, November 12, 2010

Ugandan President throws down mad beats in recent political ad

In February of 2011, Yoweri Museveni, the Ugandan President, will be up for re-election - and his campaign strategy includes dropping some hip hop knowledge on the Ugandan citizenry. Recently, Museveni release a video for a rap song called, "You Want Another Rap?". The video has received close to 50,000 views on YouTube (additionally, the song is apparently a staple in Ugandan clubs):

The video and song was created after Museveni recited lines to an African folks song at a rally - reminiscent of "Yes We Can," another viral hit that was derived from a political speech. The song also includes lines of Runyankore, an African tribal language.

And public YouTube Insight data shows that Museveni is targeting his constituents well on YouTube. The video has received most penetration in Uganda and surrounding nations. And he is also reaching his goal of relating to a younger audience - the video is most popular with males ages 25 - 44.


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