Monday, December 8, 2008

Bjorn Borg Drops Briefs to Promote Peace

Who says washed-up tennis stars can't stop wars? Bjorn Borg, the Swedish tennis player who won eleven Grand Slam titles in seven years, has a new challenge on his hands -- promoting peace in a rather unconventional way. His campaign, aptly titled "Peace on Earth," asks supporters to "choose a warmonger" (the website offers several suggestions like Kim Jong Il, Hugo Chavez, and Robert Mugabe) to receive a pair of old "not sexy" underwear.

Borg has been using YouTube to spread his underwear campaign to an international audience. This recent video, featuring Borg himself, documents the first "underwear drop-off" of over 19000 pairs to President Bush (who received the most number of votes on the website):

Borg is still encouraging citizens to send him their old underwear, which will be used in a future delivery -- the next recipient has yet to be decided.


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