Tuesday, November 18, 2008

SF Mayor takes unique approach to a "talking head" video

Just came across this from SF Mayor Gavin Newsom's channel. Whatever your view point on Proposition 8 in California, it's worth taking a look at this piece - it's very well done. By filming him as he prepares for and delivers a TV interview on the topic, the Mayor's video team makes Newsom seem more human, more personally affected by the issue. The style also does a good job of casting him as a fighter for this cause, someone who is out in front of the media campaigning on the issue. Worth a look.


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