In 2006, George Allen uttered the word "macaca" on film and changed the course of YouTube Politics forever. From that moment, the political world learned two important lessons: 1) YouTube is a powerful medium for spreading political messages and 2) everything a candidate says can be recorded on camera by a campaign tracker, employed by the opposition.
In 2012, campaign trackers are no longer a novelty on the trail. Today's NPR "All Things Considered" story offers a deeper look at how this position has evolved into a campaign "must-have" and how they've changed how politicians operate.
But what about hiring a tracker to document your own campaign's every move? That's precisely what the Romney campaign is doing. Governor Romney's body man Garrett Jackson has been uploading behind-the-scenes footage of moments along the campaign trail to his personal YouTube account, offering a glimpse of Romney that the public doesn't see very often.
Garrett's most-popular video, uploaded three weeks ago, has received over half a million views and documents an April Fools prank on the Governor:
With viewership like this, the Romney campaign should seriously consider having Garrett upload to their official campaign channel instead. For comparison's sake, the most-viewed video in the last month on the official Romney channel has received only 91,000 views.